Davido Executes a Highly Targeted & Integrated Album Rollout for “5IVE”

One of the things that I admire the most about Davido is his work ethic. I would go as far as to say that he is probably one of the hardest-working men in showbiz. Whenever Davido releases a project, you get the sense that he put his all into the work. And that was recently shown in the rollout of his “5IVE” album in April. 

He had one of the best album rollouts we’ve seen from an African artist, from magazine covers, interviews, brand collabs, worldwide listening parties, and more. Below are the various activations that he participated in as part of his overall rollout campaign: 

• Magazines: Rolling Stone Africa Cover, MixMag profile

• Interviews: Breakfast Club, The Ebro Show, Culture.Knock.Out Podcast, Ride Along with Darryl Vega, LADbible Entertainment, Bootleg Kev Podcast 

• Brand Activations/Collabs: PlayStation PS5 x Davido video, Martell 5IVE album release celebration in NYC

• Influencer Collaborations: Dance Challenge video with popular American-based African dancers, Darryl Vega Interview Skit, joined Nigerian streamer Cruel Santi’s live stream 

• Media Performances: From The Block Performance

• Album Release Events: LA, NYC, ATL, Paris, Lagos, and London. 

This rollout was a success as the album broke the record for most single day streams for any album on Spotify Nigeria in 2025, “With You” track ft. Omah Lay surpassed 20 million streams on Spotify, and the album has already surpassed 100 million total streams on Spotify alone. 

Davido has also announced an upcoming North American tour across 13 cities, with a start date of July 2025.